Flotek Design

Purposeful Website Design

Flo came to me as he had purchased a theme that was frustrating to modify. When I investigated this, I realised the theme was coded poorly. So, I took elements from what he liked and created this bespoke design

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What was the aim?

Every project Flo completes is unique, so we needed a website that addressed that. Due to his own commitments, he needed a website that required minimum maintenance and offered customers a simple way to contact him that made replying to contacts easy.

How did I help?

This website is focused on local SEO; whilst this is a national service, it was important to build upon his local reputation. 

I realised a lot of Flo’s contacts came from his audience on Facebook. I didn’t want to make this more complicated, so I integrated Facebook chat into the site. This meant it was simple for Flo, but a seamless journey for his customers. They can continue their chat with him, without needing to hang around on his website.

Every page has the same CALL TO ACTION. Flo needs customers to contact them with their bespoke requirements, and so his website drives people to do that. We discussed having a shop, but since Flo’s objective is to grow his custom label and signage printing, I explained the importance of keeping one main focus.

This was the perfect fit for Flo’s business. Remember, Google’s main page offers two actions – search & search. Of course, they provide other services, but they’re pushing their main one where they can. 

Does your business deserve a website like this?

It’s important to me to design a website that helps your business meet its objectives. Not only do I build your website, but I spend time with you (via video chat) to teach you how to maintain the site. I’m also behind the scenes, maintaining and updating your website so you don’t have to – and if anything goes wrong, I’m there to help. 

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