Should I use Linktree?
The Devastating Impact Linktree has on Businesses.
Should I use Linktree?
When you catch someone’s attention online, it’s important to capitalise on it. Instagram only provides one space for you to link people away from it. This makes sense. Social media want to keep you on their platform; it’s how they make their money.
My friend, Suzi, created an Instagram carousel recently on whether or not Linktree is for you. Linktree is a really efficient way of organising the information you want your audience to see when they click that link. However, it requires some sacrifice from your business that I don’t think you should accept without the full facts.
Today, I’m explaining what Linktree will take from you in exchange for simplicity and why I think it’s not worth it.
What is Linktree?
Linktree describes itself as the only link you will ever need, claiming it connects audiences to all of your content with just one link.
Instagram only allows the majority of its users one location to share links that lead outside its platform. So, Linktree optimises this by allowing an easy-to-use space for users to modify and change their library of links by dragging one out and dragging another in.
You don’t need any web design experience to create or update your Linktree, so its perfect for complete beginners to update a link to their website, or a store/event where their services are being sold.
Why is Linktree so bad for my business?
Ok, here are some very geeky but extremely important reasons why:
1. Linktree steals your internet traffic.
If your audience click on your Linktree, then close their browser or click an external link, then its Linktree that gets the SEO boost.
Google uses traffic to define a topic’s “authority” when it chooses who to rank top in a Google search. So, don’t let another website be the authority for you and your business.
2. Limited analytics.
The free version of Linktree will only show the total number of visitors to your Linktree, and how many people have clicked each link.
How do you know if your recent Instagram post was successful in driving leads, then? Or if you’ve pushed people to visit the sale on your website, how do you know it was that particular piece of marketing?
You can’t, so you should avoid Linktree. Google Analytics will show you detailed information, but you can only access this if you own the domain you are searching for.
What do I use instead?
What should my landing page have, then?
Whatever your Linktree had. Keep these rules in mind:
- It must be simple. Remember why Google is so successful – there are only two buttons; search or search.
- Deliver a clear CALL TO ACTION. Your audience needs to know where to go. Have key links first, then less important ones down below.
- Keep it on brand. Make sure the customer journey flows with a consistent reminder of your brand. Use colour psychology to make your landing page as effective as possible.
You should treat your website like you would an employee. You are paying it to drive leads and meet your business objectives. Would you pay two people to do the same job? No. So don’t pay for Linktree when you have a website.
Take the time to learn how to build one, and you can develop something Linktree can never provide. Add customer testimonials, or anything you feel might help convert leads to sales.
If nothing else has convinced you, think of it like this. 1,000 people click your Instagram bio link. 1,000 other people visit your website. If you have your own landing page, then you’re doubling your traffic and boosting your website’s SEO twice as fast.
I can build your landing page on your existing website. One year with Linktree costs £60.00.
I’ll build it, and show you how to maintain it via Zoom for £45.00.